The Xbox 360 was the first mass-market hi-def entertainment system to hit the market, and now three years later it's hit a price point truly accessible to every household - credit crunch or not. A few months ago Microsoft reduced the price of its console's three SKUs - Arcade, Pro and Elite - with almost the entire trio scaling under the £199.99 mark. Xbox 360 Elite, the 120GB beast complete with a slick black finish, is now on shelves for an impressive £229.99 - £50 cheaper and with more memory than the comparatively-lacklustre 20GB machine launched in 2005. The HDD-less Arcade console meanwhile, which is packed with a 256MB memory card, wireless pad and five Xbox Live Arcade games, is in the shops for an incredible £129.99 - that's almost a whole £200 cheaper than a PlayStation 3. Today, Xbox 360 is undoubtedly the best value HD games console on the market. New Xbox Experience "Accessible" seems to be the buzzword in the Xbox 360's story up to 2009. From Wednesday 19th November the completely redesigned backend interface, the 'New Xbox Experience' begins streaming onto consoles worldwide as a free, mandatory update. The new interface is smoother, slicker-looking and yes, makes accessing HD content a lot easier for the ever-lucrative expanded audience, a group which Microsoft's has firmly in its sights this Christmas
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